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Challenging Anti-LGBTQI Rhetoric in Hungary

Kulcsszavak: 
research, gender, public opinion

Between June 2024 and September 2025 Háttér Society is working on a research and capacity building project entitled Challenging Anti-LGBTQI Rhetoric in Hungary. 

In recent years, the Hungarian government, government politicians and pro-government media increasingly rally against “gender ideology” and “LGBTQ-propaganda”, juxtaposing the rights of sexual and gender minorities with those of the majority, of parents and of children. Prejudiced views, scientifically disproved theories and fake news are mobilized to paint LGBTQI people as a threat to the nation, to families, to children. The project aims at countering these developments by providing tools for organizations, activists and allies to effectively challenge these narratives.

Aims of the project

  • better understand the dynamics of anti-gender and anti-LGBTQI narratives;
  • develop effective messages to counter such narratives;
  • offer practical help for other organizations, activists and allies on how to communicate effectively in everyday situations and run campaigns on these message;
  • shape the public discourse; reduce prejudices for LGBTQI people, increase support for gender and LGBTQI equality measures.

Project activities

  • desk research to collect and analyze existing studies on anti-gender and anti-LGBTQI narratives with a special focus on Eastern and Central Europe and Hungary;
  • media and social media research to identify the building blocks anti-gender narratives;
  • developing counter-narratives, reframing gender and LGBTQI issues;
  • testing counter-narratives at focus group discussion;
  • creating toolkits containing practical guidance on how to communicate on gender and LGBTQI issues;
  • developing e-learning modules with interactive exercises to improve the participants’ skills in delivering efficient counter-messages to anti-gender and anti-LGBTQI narratives;
  • promotion of toolkits and elearning modules via public events and social media advertising. 

Outright International provides $49,939 USD funding for the project.

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